North Carolina State Model for CATCH My Breath Implementation
Reaching approximately 9,897 middle schoolers and 7,286 high schoolers, the CATCH My Breath program has expanded quickly throughout the state of North Carolina thanks to several key advocates at both the local and state levels. While implementation initially began in 2017, most of the state-wide growth occurred during the 2018-2019 school year after multiple trainings, presentations, and webinars. CATCH My Breath has collaborated and partnered with many North Carolina organizations, such as Youth Empowered Solutions and the North Carolina Division of Public Health, Tobacco Prevention and Control Branch, to support implementation efforts by providing educators with the information to confront the youth vaping epidemic through e-cigarette and JUUL prevention techniques. To meet this state-wide demand for preventative programming, CATCH My Breath conducted personalized trainings for Winston-Salem Schools, Scotland County Schools, and Gaston County School District. The CATCH My Breath team also presented to five regional health department meetings, the North Carolina Association for Health Physical Education Recreation and Dance Conference, and the North Carolina State Department of Health. This widespread coverage and support of the CATCH My Breath program ultimately led to multiple news articles and video reports featuring the curriculum on the local Fox News affiliate station.