CATCH My Breath is a best-practices youth E-cigarette and JUUL prevention program developed by The University of Texas Health Science Center at Houston (UTHealth) School of Public Health. Implemented in nearly every state across the nation, the program provides up-to-date information to teachers, parents, and health professionals to equip students with the knowledge and skills they need to make informed decisions about the use of E-cigarettes, including JUUL devices. CATCH My Breath utilizes a peer-led teaching approach and meets National and State Health Education Standards.
To learn more about the CATCH My Breath program, click here.
Reaching approximately 9,897 middle schoolers and 7,286 high schoolers, the CATCH My Breath program has expanded quickly throughout the state of North Carolina thanks to several key advocates at both the local and state levels. While implementation initially began in 2017, most of the state-wide growth occurred during the 2018-2019 school year after multiple trainings, presentations, and webinars. CATCH My Breath has collaborated and partnered with many North Carolina organizations, such as Youth Empowered Solutions and the North Carolina Division of Public Health, Tobacco Prevention and Control Branch, to support implementation efforts by providing educators with the information to confront the youth vaping epidemic through e-cigarette and JUUL prevention techniques.
To meet this state-wide demand for preventative programming, CATCH My Breath conducted personalized trainings for Winston-Salem Schools, Scotland County Schools, and Gaston County School District. The CATCH My Breath team also presented to five regional health department meetings, the North Carolina Association for Health Physical Education Recreation and Dance Conference, and the North Carolina State Department of Health. This widespread coverage and support of the CATCH My Breath program ultimately led to multiple news articles and video reports featuring the curriculum on the local Fox News affiliate station.
Since implementation in North Carolina schools in 2017, the CATCH My Breath program has yielded significant results, most notably a rapid growth in the number of students reached. At the end of the 2017-2018 school year, CATCH My Breath had officially been implemented in 10 schools across the state, reaching a total of 2,430 students. Over the past year alone, North Carolina has experienced a 607% increase in the number of students receiving the e-cigarette and JUUL prevention curriculum. This rapid expansion can be attributed to the countless presentations and trainings conducted by CATCH My Breath throughout North Carolina and the ongoing support of the North Carolina CATCH My Breath Ambassador, Bryan Austin of RHA Health Services.
“I know to say no by the name because I was taught that way but [now that I] know the consequences it’s totally a no.”- Nelson Brokenborough, 7th Grade Student, Grandview Middle School
“They are leading the state in prevention [by] having all of their middle school students receive our program.”- Marcella Bianco, CATCH My Breath Program Director, CATCH Global Foundation
“I know there are middle school students vaping and using e-cigarettes. We don’t see a lot of it in this school but we know it’s happening and we want to do what we can to make sure they make good decision.”- Dr. Jennifer Griffin, Principal, Grandview Middle School
“We’re taking [prevention] a step further and educating the whole child.”- Nala Sadler-Sherrill, Principal, Northview Middle School
“I enjoyed teaching the Catch my Breath program to my students. I thought the PowerPoints kept the students attention and gave them some good facts about E-cigarettes.”- Anonymous, Teacher, Winston-Salem/Forsyth County Schools
Featured MediaView All Media
- Teen once addicted to vaping now warning others of the danger Hickory, NC | March 29, 2019
- New program helps prevent use of e-cigarettes in schools Hickory, NC | March 29, 2019
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"With the help of #CATCHMyBreath curriculum, Hickory Public Schools are '...teaching [their students] the facts, exposing the myths and reinforcing how to say no.' Read more about how our youth #ecig prevention program is making an impact in North Carolina here: "
"'...he went from being a straight A student to having F’s...[and] became explosive. Initially [his mom] thought he was having adolescent psychiatric issues and didn’t connect the nicotine to what was going on.'
Luca Kinard, a 15 year old who has since recovered from his severe nicotine addiction, is helping lead #ecig prevention initiatives throughout Hickory Public Schools. Read more here: "
"According to Zach King, public health strategist for Catawba County, North Carolina Public Health, 'nicotine addiction can cause issues related to mood, attention spans, and it can affect brain development.'
Learn how Catawba County schools are utilizing the #CATCHMyBreath program to counter the growing youth #ecig epidemic here:"
"SRO talk at #EliminateTobacco by @CDCgov Brian King: "There are several school-based programs with growing evidence of effectiveness that focus on youth e-cigarette use, including CATCH My Breath" @CATCHHealth @CVSHealth @UTHealth program now reaches 466,000 youth and counting!"
"With the help of #CATCHMyBreath curriculum, @hickoryschools are '...teaching [their students] the facts, exposing the myths and reinforcing how to say no.' Read more about how our youth #ecig prevention program is making an impact in North Carolina here: https://t.co/IfVzufKD8F https://t.co/CyX7yVQ65m"
"Our neighbors down in Catawba County, NC are making great strides in their community to combat the vaping epidemic. Way to Go!!
'Catawba County Public Health is now offering a free curriculum to Catawba County area schools called Catch My Breath which will focus on peer education and students learning to discourage vaping.'"
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