CATCH My Breath effectiveness backed by new research
January 31, 2020
Peer-reviewed publication makes CATCH My Breath the first evidence-based vaping prevention program.
A study of the youth nicotine vaping prevention program CATCH My Breath found that students in schools that implemented the program were half as likely to experiment with e-cigarettes over the following 16 months, compared with those in schools that did not receive the program. The publication of the findings in Public Health Reports – the official journal of the U.S. Surgeon General – makes CATCH My Breath the first evidence-based vaping prevention program. The study, funded by the St. David’s Foundation, also found the program increased student knowledge of vaping dangers and positive perceptions about choosing a vape-free lifestyle.
Developed by The University of Texas Health Science Center at Houston (UTHealth) School of Public Health, CATCH My Breath is available to schools in the U.S. at no cost, thanks to funding from CVS Health, and is used in over 2,000 schools across all 50 states. The program also sits at the heart of Be Vape Free, a newly launched youth vaping prevention initiative in partnership with CATCH Global Foundation, Discovery Education, and the CVS Health Foundation.